Enter New York City-based Adapty, which hopes to help developers earn more from their apps. So far, it has been doing this mostly by powering A/B testing for paywalls, but it has a broader road map, its co-founder and CEO, Vitaly Davydov, told TechCrunch. It is never a good time to leave money on the table, but even less so when Apple moves to collect a 30% cut of even more mobile app trade and as overall mobile app spending might be declining, meaning that developers are likely hungrier than ever for additional income. Paywall A/B testing helps optimize revenue, by letting developers figure out which conversion screen will bring the best results. It is one of the main offerings of Adapty, but not its only one: The startup sees itself as growth-focused, rather than infrastructure-focused. Adapty is used by about 2,500 apps, up from 50 when it raised pre-seed funding in 2020. Its team has also grown to some 40 full-time employees, but there’s more hiring to come, according to Davydov, at a time when other startups are laying off staff or freezing hires. Having closed a seed round this year that brings its funding to date to $2.5 million, Adapty is focusing on two goals that require more headcount: geographic expansion and incorporating machine learning. The latter will be used to come up with features including a lifetime value (LTV) prediction tool.