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The sky isn’t falling for cloud software spend

New data from Battery, for example, details a corporate software spending climate that is far from moribund; for startups that sell software to other companies, this is great news. The Exchange explores startups, markets and money. Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday. Good news is not in short supply. As TechCrunch recently reported, Salesforce proved that SaaS growth could still come in above expectations, unicorns Instacart and Klarna are posting solid operating results, and software-focused corporate valuations are recovering. So much for a recession, yeah? Missing Attachment Let’s dig through the good news first and then discuss which software categories are lagging behind their peers. We’ll also touch on the bottoms-up sales approach and SaaS itself. If you are building a software startup, let’s orient you for the present day. To work!

The good

Let’s start with an overview statistic. Battery created a sentiment index for enterprise technology spending, indexed on a 100-point scale. Much like PMI, 50 is a “neutral” outlook measurement on the Battery scale. Despite dipping from its Q3 2022 reading of 55.4 to 50.2, the index remains in bullish (positive) territory. No crying allowed, in other words.

The sky isn’t falling for cloud software spend by Alex Wilhelm originally published on TechCrunch


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