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Following Microsoft’s moulding of OpenAI’s tech into Bing, Google is experimenting with its own AI tech and opening up new ways to use search. It’s clear that we’re about to see the first major overhauls in the market for finding information on the Internet in a really long time. The Exchange explores startups, markets and money. Read it every morning on TechCrunch+ or get The Exchange newsletter every Saturday. As with all major evolutions in technology, these changes to search will have broad and lasting impacts. There will be winners and losers, and among the latter, at least according to early reviews of Google’s new changes to search, will be websites that host writing. Missing Attachment Until the generative AI rush, changes to search engine tech felt incremental, unless it was for monetizing user activity. Google has toiled for years to increase the amount of answers users get on its search pages so they don’t head elsewhere, and has sometimes smoothed its advertising load so search results highlight its customers more than websites that don’t advertise.

As AI consumes search, what will be left for us humans? by Alex Wilhelm originally published on TechCrunch


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