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But what happens at the end of those 18 months? Instead, founders should communicate to investors what a round of funding unlocks. That’s expressed in milestones, not in time. The goal is to transform the company sufficiently that you can do something that you cannot do at this moment.

How much to raise?

How do you know how much money you need to raise? It’s a tricky question, but it’s a critical aspect of your startup journey. Establishing a clear and realistic fundraising target requires careful consideration with one goal in mind: What hoops do you need to jump through in order to be able to raise your next round of funding.

No, you’re not raising money to increase your runway by Haje Jan Kamps originally published on TechCrunch


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